Culture and Ethics Resource Centre: Articles
TITLE: The role of tone from the top
AUTHOR: Bob Lane, Chairman of John Deere
SOURCE: Ethisphere, 28/12/2009
SUMMARY:.Tone at the top, a much discussed term, is vital and necessary, but it is not sufficient for an ethical culture. For that, a strong tone needs to be reinforced, up and down the corporation, with defined processes, procedures and examples. The ethical fiber of a company does not rest solely in words or codes of conduct, but in the actual behavior observed by suppliers, dealers, customers, and employees. At John Deere this is summed up in a highly visible, frequently referenced shorthand known as “the how.”
LINK: http://ethisphere.com/the-role-of-tone-from-the-top/
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