Culture and Ethics Resource Centre: Articles
TITLE: The role of business ethics in relationships with customers
AUTHOR: Don Knauss
SOURCE: Ethisphere, 17/10/2009
SUMMARY: When discussing the relationship between ethics and customers, you first have to ask yourself, ‘Can an organization really influence customers with the way that it conducts its business?’ My answer to that question, having been in this business about 28 years, is yes.
LINK: http://ethisphere.com/the-role-of-business-ethics-in-relationships-with-customers/
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